Home Improvement Sales Leads – Tips For Getting Leads

January 3rd, 2012 by admin No comments »

As a business owner you obviously want as many home improvement sales leads as possible because leads turn into sales and sales equal income! There are lots of ways to market a construction type business in order to get consumers to call on you, but which ones work and which ones are a bit expensive for what they deliver in terms of generating quality leads? Well these 4 key points or tips can give you some insight of what resources are available and which ones are the most effective when you are looking to gain focused construction, siding, windows, plumbing, or other type of handyman leads for your company.

1. One item is clear and that is in order to have an effective sales and marketing campaign now days you need to have an online presence, regardless of what type of company or service business you are running. The fact is more and more consumers, potential clients, and other people in need of specific services search online everyday in order to find businesses and companies who can provide quality and proven service in their area.

2. Hopefully we can assume you have heard of Google, Yahoo, and Bing, the most powerful and widely used search engines on the internet. Some where close to 70% of all online users search Google for business services everyday and the other 25% use Yahoo or Bing! The reason for the large number of online searches as opposed to the old, some what out-of-date, yellow pages is that consumers and prospects can find out so much specific information about a company before they decide to call and speak with them. The internet is a way that can save people lots of time searching for exactly what they want where as with a phone book or yellow pages they can only see a small portion of information and in most cases just a your company name and phone number! When someone in need of home improvement help goes to Google and types in “home improvement companies in their area” Google will only show the top 10 most relevant results (same for Yahoo! and Bing). 3. If you own a home window replacement company in Des Moines, IA and a home owner uses Google and types in “Des Moines home window replacement” you can’t get a much more focused lead than that. And the cool part is if you have a good online marketing presence and have an easy to read website with you service information on it you could be one of those top 10 companies on the front page results for that prospect’s search! That consumer or lead is looking for what you have and because you have a home improvement website that lists all of your services and specialities you will get a call and have a much higher rate of closing a deal and making the sale than if they just looked up home repair or window companies in the phone book! Some home construction companies in the phone book don’t offer window replacements but the only way a homeowner knows that is to call and find out, if that same person types in “window replacement in Des Moines, IA” they know that any of those 10 companies have exactly what they want! That is why you need to be online and especially on the front page of Google results.

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Quality LED Lighting Is the Best Choice For Lighting Upgrades

December 16th, 2011 by admin No comments »

If you are looking to modernize your home or yard you should consider using energy efficient LED strip lights. Highlight art that is important to you, provide task lighting for work and hobbies, guidance around the porch or pool or create ambient lighting effects for a quiet romantic evening at home. Plinth Light Kits are the perfect way to achieve a high quality and modern look that will enhance your flat.

Plinth Lights have a very long lifespan and are good for indoor or outdoor use, they are becoming increasingly popular as outdoor walkway and garden lighting because of their low power consumption and long lifespan which means that they rarely need to be replaced and the additional safety and security that they create.

The bright LED lights provide clean, white, instant light wherever they are installed and can be noticeable as part of your décor or more subdued styles are available so that they fade into the background of your interior design, depending on your preference. A variety of colours (including, but not limited to, white, blue and red) and a selection of various light settings are available as well as styles, to help them be a critical part of your designs in every room. Saving money on energy use is important to both your pocket book and the environment and these lights offer an energy savings that traditional light-bulbs can’t compete with. LED’s are a great replacement for more traditional forums of lighting that do not last as long, requiring frequent replacement. Additionally, as a safety feature, LED lighting does not get as hot to the touch as traditional incandescent or fluorescent light-bulbs and are less likely, due to their smaller size, to break or shatter which provides an extra degree of protection for children who might be exploring their curiosity. Available in a variety of options and designs each kit is backed with a warranty and the high quality craftsmanship Plinth is known for.

As a sales team that is experienced in providing lights to the retail, contract and trade market for the last 10 years we aim to satisfy your lighting requirement. With a wide selection of competitively priced lights sourced from all over Europe we strive to bring you the latest in classical to contemporary lighting.

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Tips for Identifying and Eliminating Energy Thieves

December 4th, 2011 by admin No comments »

Drastic seasonal changes always make us mindful of our energy bills, whether for cooling or heating. Are you also aware of the many energy thieves that are lurking in your home? While they won’t appear as menacing as this fellow above, these thieves can slowly gobble power and increase your costs. An average home can incur costs from $100-150 a year due to these drainers. We have many rechargeable items in our homes, and tend to keep the power cords plugged in when not in use. But they continue to use power! Instead, use a power strip as a charging station, and plug all of your rechargeable items such as cell phones, cameras, and laptops into it. This will enable you to easily turn off the power strip when you’re not charging anything.

Small appliances. Even while in the OFF mode, most small appliances are truly only in standby mode, and continue to use power. Look for any items with a clock, like radios, microwave ovens, coffeemakers, DVD/VCR’s, cable & satellite boxes and TVs. Unplug these appliances when not in use, especially when you’re going to be out of town for a while.

Desktop computers. It will also help if you update to a more efficient power supply. And, if you don’t need a high-end video card, don’t install one. They continue to draw 20+ watts of power in the idle mode.

Space heaters use a LOT of wattage, but are a good alternative to using your heating system. Run your washing machine with cold water as often as possible to eliminate heating the water. Run your dryer on the “no heat” cycle when drying delicate items and other clothing made of thin fabric.

Insulation and weatherstripping. If you’re not sure what type of insulation you have or if you feel it is adequate, and if you think you have deteriorating weatherstripping, hire a fix-it professional to come in and look at these items. You can lose an enormous amount of heating or cooling due to these two items. Adding or changing weatherstripping alone can reduce your heating/cooling bill by as much as 30%. If you have an 1/8 inch gap all the way around a door, you will lose as much energy as if you had a six inch square hole right in the middle of it. Single pane windows provide little protection against heat and cold, and put a strain on your HVAC system. Consider upgrading to energy efficient, double pane windows to reduce heating and cooling costs. HVAC units, refrigerators, deep freezers are lumped together because these units, if particularly old and outdated, are going to be terribly inefficient and, therefore, create a load on your energy bill. You should especially have your HVAC units checked annually to ensure they are still running efficiently. As a reminder, keep the coils behind your refrigerator clean to increase efficiency. Put a monthly reminder in your calendar to manage this task…at the same time that you’re replacing your HVAC filters.

Keep frozen jugs of water in your freezer to help keep it cold all year long.

The Fix-It Professionals is a team of professionals working together to make your environment functional, beautiful and FIXED. John is the licensed electrician and fix-it guy who helps busy, professional women fix their homes & offices, making their environments be exactly as they wish them to be.

The Fix-It Professionals also help the commercial world, assisting Realtor and property managers with everyday fix-it jobs that contractors won’t fix. Let’s face it, most contractors won’t enter the building or office unless it’s a larger job. Not us, we are proud to help you with your everyday fix-it needs

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