As a business owner you obviously want as many home improvement sales leads as possible because leads turn into sales and sales equal income! There are lots of ways to market a construction type business in order to get consumers to call on you, but which ones work and which ones are a bit expensive for what they deliver in terms of generating quality leads? Well these 4 key points or tips can give you some insight of what resources are available and which ones are the most effective when you are looking to gain focused construction, siding, windows, plumbing, or other type of handyman leads for your company.
1. One item is clear and that is in order to have an effective sales and marketing campaign now days you need to have an online presence, regardless of what type of company or service business you are running. The fact is more and more consumers, potential clients, and other people in need of specific services search online everyday in order to find businesses and companies who can provide quality and proven service in their area.
2. Hopefully we can assume you have heard of Google, Yahoo, and Bing, the most powerful and widely used search engines on the internet. Some where close to 70% of all online users search Google for business services everyday and the other 25% use Yahoo or Bing! The reason for the large number of online searches as opposed to the old, some what out-of-date, yellow pages is that consumers and prospects can find out so much specific information about a company before they decide to call and speak with them. The internet is a way that can save people lots of time searching for exactly what they want where as with a phone book or yellow pages they can only see a small portion of information and in most cases just a your company name and phone number! When someone in need of home improvement help goes to Google and types in “home improvement companies in their area” Google will only show the top 10 most relevant results (same for Yahoo! and Bing). 3. If you own a home window replacement company in Des Moines, IA and a home owner uses Google and types in “Des Moines home window replacement” you can’t get a much more focused lead than that. And the cool part is if you have a good online marketing presence and have an easy to read website with you service information on it you could be one of those top 10 companies on the front page results for that prospect’s search! That consumer or lead is looking for what you have and because you have a home improvement website that lists all of your services and specialities you will get a call and have a much higher rate of closing a deal and making the sale than if they just looked up home repair or window companies in the phone book! Some home construction companies in the phone book don’t offer window replacements but the only way a homeowner knows that is to call and find out, if that same person types in “window replacement in Des Moines, IA” they know that any of those 10 companies have exactly what they want! That is why you need to be online and especially on the front page of Google results.
Read more: Home Improvement Sales Leads – Tips For Getting Leads












